No frills Airlines - Air hostess Job Opportunities

Air hostess Job Industry was stormed by the concept of no-frills, low cost airlines per se is more than two decades old. It was pioneered in the USA by an airline called Peoples’ Express, which was followed by South West Airlines. Both were eminently successful. Later, the concept was adopted in Europe, with

Ryan Air emerging as the leader. Ryan Air alone commands 5% of the market share which is more than that of British Airways and has sustained profit levels of 20% or more. Today in the USA, there are a number of airlines structured on the low cost model that together corner 32% of the market share. Emerging on the scene a decade or so later than in the USA, low cost airlines in Europe initially registered a rapid growth of traffic that was as high as 30% annually.

Traditionally, in India, air travel has been the privilege and preserve of only the upper segments of society who were pampered by the over priced state owned airlines and more recently, by a couple of successful private airlines. I realized that in our country we have a huge middle class who are an intrinsic part of the ongoing economic boom and who need to undertake business related travel to reach their destinations in the shortest possible time and at an affordable cost. I could see clearly a huge market potential inherent in this situation and so it was that I decided to launch an airline structured on the low cost model -that would provide the facility of air travel without frills at less than half the fares of a regular airline. You will appreciate that this has opened up avenues for large segments of society for whom affordable air travel in an environment of perpetually climbing fares, had only been a distant and fading dream. As for the other considerations, airline business is undoubtedly capital intensive but is only as risky as any other venture with similar investment. Also, I would like to clarify that I am not competing with the regular airlines and I do not aim to wean away passengers from the big players. I am competing with rail and road travel. The majority of my clients are those who normally have not been traveling by air only because it is too expensive. As my passenger profile is radically different, I actually face no competition from the regular airlines .

All forms of transportation are inexorably linked to the level of economic activity- In India, the elaborate and extensive road and rail network have been the arteries of the economy. In a slow and lumbering economy, even with notoriously inefficient rail and road transportation systems, demand for air transportation continued to remain depressed and hence its contribution to the economic well being of the nation was peripheral, in fact irrelevant. Stifled with a complex system of controls, the rate of economic growth in India, since independence, fell short of the aspirations of its people. However, with the wide ranging reforms that began in the 1990s and the globalization of the Indian economy, there has been a profound impact on the rate of economic growth. The benefits of the growing economy are permeating rapidly through the society elevating prosperity levels of the 300 million plus middle class, a population approximately equal to that in Europe. Apart from the metropolitan cities, the ripple effect of the economic boom has engulfed the large numbers of smaller cities and towns spread across the vast expanse of this country. Riding the wave of economic growth and the consequent rising affluence, there is a powerful surge in demand for speedy travel at low cost, factors that are critical in any financial equation wherein time and money for business enterprises are both precious and scarce. Low Cost Airlines aim to capitalize on the emerging scenario wherein the business driven need of the middle class to travel saving both time and money offers a virtually limitless market potential. Civil Aviation in India has thus acquired an important role in the economic growth of the nation and in my view the process is irreversible. Spiraling demand and exponential growth in business volumes will offset rising cost of inputs. Rising expectations of passenger comfort would be adequately compensated for by fares that are low and easily affordable. The future for the low cost model on the Indian scene is therefore quite secure.